A Brief History Of Woman As Thing

We see it everywhere. There is the striking image of Adriana Lima, famous for modeling for Victoria's Secret. Tens of thousands of girls desperate to be loved and expected would do anything to be her. Including starve themselves to death. Actually, they have no idea what it is to be her, they really want to look like her. This is a significant point of distinction that we should make as we consider Adriana Lima's body image: as a person, she is illegally unknown to the public. She is, at least in the public eye, a thing. Surely Ms. Lima is a being, and quite possibly a wonderful one, but how she functions in the public consciousness is as a carefully engineered human marketing message.

Ms. Lima elicits a strong sexual response from a wide spectrum of people, large men, when she appears in her underwear. This leaves young women who have no notion of the depth of real love with the thought "I want to be adored like that". Her sexual identity is based on her ability to trigger the basest of human instinct and is confused by young people as real admiration. She is the sexual version of a Big Mac shown on late night television to entice hungry people to visit the drive-through window of their local fast food restaurant.

Teenage years are already afraid with careful insecurity as almost every young person is trying to figure out who and how to be. Being pounded with fashion and body imagery suggesting that there are physical standards beauty that are passed off as empirical stratifies us into a rigid caste system based on genetic luck and marketing greed. Suddenly, bald men can not win elected office even if they are organizational geniuses. Heavy women can not be news anchors as beauty-caste consciousness perpetuates itself through our entire society. The cultural conversation of idealized beauty leaves everyone except for the large self-proclaimed beauty Brahmans feeling bad about themselves.

This phenomenon is doubly disturbing when you realize that body image marketing extremely impacts natural selection and, while doing wonders for the next generation of trophy wives, it is informing breeding selection based on looks rather than characteristics that actually benefit survival and the future of the human race, like intelligence. There is no suggestion here that people who are fortunate enough to match the beauty ideal du jour are lacking in other qualities. This is certainly not true. The point is that as a society, we should rethink the merit of allowing marketing dynamics to influence our sense of human value at all.

The marketing strategy behind the body image of Adriana Lima is carefully calculated to drive consumers into the store to buy lingerie. It is the consumer culture equivalent of driving lemmings off of a cliff. In the process, young women, especially those in their teenage years, are highly vulnerable to the not-so-latent suggestion that being pretty is powerful because pretty triggers sexual responses. This type of thinking causes young people to look in the wrong direction when it comes to finding a path to success, social contribution and happiness. We are a culture that worships mannequins and promotes life practices of self-starvation and purging to pay homage to those gods. We really need to find a new religion or at least a more wholesome hobby.

In the beginning of the history of woman as thing, the image of woman was reverted as symbol of fertility representing the potential of survival. One of the first known instance of the objectification of women can be found in pre-historic art, specifically, in a statute known as the Venus of Willendorf. Found in 1908, this small statue is estimated to be over twenty thousand years old. It is a matter of scientific assumption that this image of a heavy-set woman is somehow related to fertility consciousness. This hypothesis is evidenced by the visual emphasis of large breasts, substantive body fat and the detailed articulation of the vulva (not pictured here). These visual emphases suggest that the sculptor was focused on these characteristics, and possibly idealizing them, thereby conveying a reverence for highly fertile woman.

While the details carved into the Venus of Willendorf tell us what was on the sculptor's mind, the details that are missing tell us what he or she considered to be unimportant. The Venus of Willendorf has no face. One could argue that this is simply an oversight of due to the primitive technique of the sculpture, but the facts suggest otherwise. The artist here took great pains to sculpt the fine plaits in her hair, presumably a prehistoric fashion statement. In other words, the Venus of Willendorf as a symbolic communication, depicts a fertile beauty which personal identity is unimportant. This statement is similar to carvings of other things that prehistoric humans held as the necessary to sustain life, mainly wild game and other animals.

Twenty thousand years later, our cultural iconography is still generating this very same consciousness. We are still obsessed with the object of woman and do not needarily care to know much about her as a being. While our art allows women to have a face, it does not allow them to have an identity other than what is predicated on fashion. That is not a lot to show for twenty thousand years of evolution.

It appears, after all these years, that we may finally becoming to a bona fide age of equality. Sexual objectification is now an equal opportunity affliction. There are billboards on the side of most urban freeways of young men's torsos rising out of their partially opened pants that expose the waistband of their boxer shorts as prefect abdominal muscles ripple upward to join a flow anatomical structure that appears to the ordinary man as a hopelessly impossibility.

Sometimes we see his face and sometimes we do not. His image has been carefully selected to jolt some of us into sexual arousal while suggesting to the rest of us that we are not worthy because we do not look like that. Even heterosexual men can not help but look on in awe.

In the next decade or two we will not be looking at real human physiques in visual art. Computers will calculate the most appealing possible human image and fabricate virtual people for advertising. Since we do not need the advice of fashions to help us find ways to world peace, the need for an actual person to associated with a body image will disappear entirely. Will there still be the lucky few who meet the physical standards of the ever-fluctuating virtual standard of beauty or will we all be in therapy because we can not possibly compete with our own computer generated fantasies?

When you have children to feed, your paunch is an artifact of a different set of life choices than those suggested in fashion advertising. House payments and braces replace gym memberships as we resign ourselves to be something that we are told is visibly less admirable. Young people are programmed by marketing media practically from birth to believe that following a temporary body image fad will acquire for them some ill-defined value. Girls in particular, seem suspicious to believing that being able to trigger sexual attraction is a form of personal power and validation. In a world where a hot body gets you what you want, at least in round one, where is the incentive to become more?

My eldest daughter attended high school at an all-girls school. Like any high school, there were dances, but because there were only girls in her school this required my daughter to invite boys to be her date. As her very first dance approached, she invited a boy with whatever she had attended grade school and he accepted her invitation. A week or so before the dance, she heard through a friend that her intended date was not going to go to the dance with her, but instead had changed his plans and was intending to go with a tall, slender girl who had just weeks before was one of my daughter's close friends. It turns out that this fellow had gotten what he felt was a better offer and decided to trade up. Not coming from a family of any breeding or familiarity with common decency, my daughter was standing up without as much as a phone call just days before her first venture into dating. To my daughter's merit, she attended that dance anyway with another boy, a family friend, which in my book took intense courage.

This was my daughter's first excursion into the world of boys and my first excursion into the world of having a daughter in the world of boys. She was thunderstruck by the rejection and, of course, as we all do, went searching for answers. As we were sitting on the couch one afternoon, she asked me a question that simply broke my heart. "Daddy, am I pretty?" Every father of a daughter should be prepared from the moment that they take their daughters home from the hospital for the first time to answer that question with a resounding "yes." Being consumed with my natural tendency to over intellectualize everything and simultaneously being completely unprepared to handle my own pang of sadness at even being asked such a question, I froze. She took my hesitation for a "no". No amount of convincing thereafter would make up for me not having my answer on the tip of my tongue.

This has since come to infuriate me. First, the creep that cave her cause to have this moment of doubt should have been thrashed within an inch of his life for being a vulgar, gutless cretin. Of course, I might just be a bit overly paternal on this point. But the fact remains that my daughter is not a pair of sox to be traded out on whim. Second, no one should ever have to question their own validity like, especially not teenagers. Ever. No one should ever have to live in doubt that they are anything less than perfectly lovely and possessed of the value of an angel. The mere fact that we live in a society where we can objectify people and then imposes upon these human things of our own making subjective interpretations of their appearance based on arbitrary standards concocted the ignorant is enough to make you want to go blind and be free of such nonsense forever.

And for the record, my daughter is lovely – truly lovely. Every time I look into her face, she reminds me of the pictures of my favorite grandmother when she was young. I do not see my daughter in three dimensions. I see her in four. I can still see her former infant self in the curve of her forehead. She has her mother's hands. She is the little girl scrambling into my lap and the powerful woman walking into the office building of the United States Senate to go to work. She has thick curly blond hair and the most beautiful blue eyes that have ever graced a woman's face. Because she is not a thing to me, because she is a being that represents an intimate personal and family history and is the culmination of a life of experience and virtue, she can not be anything but awe inspiring. This is not true just in these old eyes, but in the eyes of anyone who truly sees.

Every person on this planet, without exception, is here because for millions of years their ancestors have kept the spark of life alive and successfully passed it on to the next generation. They hid their children in the tall grass outside of their villages to conceive them from invading hordes. They nursed them through famine and disease. The living are the artifacts of a life force that has forgiven for its existence for millennia. How are we then to degrade this with underwear advertising? We are a species of walking miracles. We are a race, the human race, of highly improbable animals. How dare anyone find fault with the appearance of any one of us.

Since the beginning of the species, human iconography has been used as a shamanic device, a totem image, expressing the deepest and most urgent of our desires. Art is a form of prayer. It not only declares what is on our mind, but what we want. The art of marketing attempts to create the image of what we want to be after it tells us that we want to be it.

In the domain of true religion, however, human iconography sends a different message. We see a crucifix and even if we are not Christian, we are reminded of the power of unlimited human commitment and sacrifice for the sake of compassion. In the image of the Buddha we see the possibility of unlimited happiness through tranquility and the development of human consciousness. Of course, these images have been subverted as well. Victoria's Secret, for example, had to be told by the Thai government by mandate of law that an image of the Buddha was an occasion decoration for the crotch of women's panties.

So when we see Adriana Lima in her underwear, out attention is not strictly drawn to a pretty thing. For those for who she is an object of sexual attraction, she is a visual mantra of sexual consumption. For those who yearn for the power of her sexuality, she is an inspirational deity of a truly false religion. It is mesmerizing. It is instinctive. Like throwing blood into a shark tank, she is a thing that triggers and extremely controls basic human instincts. She is the sacred goat tied to a stake in the jungle that lures the tiger.

Human sexual dynamics and the historical trend of male domination over them has been worn like grooves into the collective consciousness of humanity. Food and sex are things that humans must instinctively seek out. It is the basis of our physical survival and our point of greatest psychological vulnerability. It is the ring in our nose by which we can be lead to market.

Thousands of years later, our culture still uses images to objectify both women and men. It is a form sexual exploitation that is no longer limited to corralling women so that they may be dominated by men. Modern marketing seeks out and even fabricates images that are designed to appeal to our sexual instincts so as to control our behavior. Marketing is using this imagery of sexuality to control our buying habits just as it used to be used to control our breeding habits. No longer is woman as thing being used as a symbol to socially manage human sexuality, but now she is being turned into things that ensure that we buy certain products.

This is the main point about objectification. It is always a means of domination and control. It has not always been a device of manipulation for just marketing agencies. There is a history of worker as thing, Jew as thing, enemy as thing. The history of woman as thing reveals a process by which women have been measured against a societal standard to create social expectations and to ensure compliance. Clothing and the expression of sexuality have played a very large part in this control scheme. You can practically measure the degree of power that women hold in a society by what they are allowed or encouraged to wear. As women have cooked for equality with men in Western cultures, there have been a correlation lift in fashion.

Just over a century ago, woman as thing was depicted as a vision of modesty and compliance. The image of a woman in a wasp-waist dress who avoided from any public expression of her sexuality was iconic through much of American history well into the Twentieth Century. As the women's rights movement gathered momentum culminating the winning the right to vote in the United States in 1919, women started shrogging off the image that was forced upon them by a male dominated society. They began to publicly control their own sexuality by cutting their hair and wearing more comfortable and revealing attire.

If you would like to see the modern version of this rebellion against the domination and control of female sexuality, look into a 20 year-old Egyptian girl named Aliaa ElMahdy. Aliaa has a blog that recently ignited controversy across Islam when she posted a nude photograph of herself. While by Western standards, this type of photograph is relatively common as young people grapple with and communicate their sexuality in the Information Age through social media and sexting, it is shocking in the context of Muslim culture. Women have been stoned to death for less. As it stands in Egypt, her iconic nudity is a one-woman assault on the forced modesty imposed on women by her culture. It is a version of bra-burning in the Age of the Internet. She is saying to her culture that she is beautiful on her own terms and that her sexuality is hers and hers alone to manipulate. She has had many Western counterparts in this type of rebellion.

In the late Nineteenth Century, a woman named Mary Edwards Walker, the only woman to ever receive the Congressional Medal of Honor, was several times arrested for wearing men's clothing. She was one of the first women doctors trained in the United States and was a decorated war hero having served as a field surgeon for the Union Army during the Civil War. She married a man, but felt that it was inappropriate for a male-dominated society to force women to wear uncomfortable clothing. When she died, she was buried wearing a man's suit.

In the 1910s progressive women began to "bob" their hair bucking the tradition that short hair was the fashion of prostitutes and sluts. In the 1920s, women began to wear sleek and revealing dresses that left little to imagination as they took control and used their sexuality on their own terms. In the 1960s, women of the Women's Liberation Movement began to appear in public without bras thereby taking additional control of their own bodies and their public presentation. Aliaa ElMahdy now joins the ranks of those women who have stepped out of the paddock of sexual control and have used their body image not as a symbol sexual manipulation, but of sexual self-determination.

And yet, for as much as Gloria Steinem and Aliaa ElMahdy have bought to use body image as a badge of freedom, business has subverted even this newly liberated body image once again for greed and control. Thanks to feminists, it is no longer shocking to see ads of women in lingerie even on a billboard, but it has lost its meaning as a symbol of liberation from male domination and become, once again, a means of entrapment.

Thousand upon thousands of teenagers flock to stores to buy all manner of decoration by which to show off their sexuality because they have been lead to believe that being the object of sexual instinct is a source of personal value. This often comes at the expense of developing more realistic sources of personal value and greatly diverts attention away from the evolution of whole being. As long as human beings insists upon turning themselves into things, a self-defeating act of self-objectification, they will be moved about through time and space like furniture rather than as essential beings that are capable of deeply influencing the human experience.

True power comes from thoughtfulness and relatedness. It is the development of wisdom and the skill to use it that makes the world a better place because our children and sons have lived. When we teach boys and girls to contemplate the meaning of who they are and help them become aware of themselves as people who have the power to love, the power to commit, the power change the world around them, then we have transcended for all time the domination of objectification.

So how do we bring the history of woman as thing to an end? We can not do it for women alone. We must do it for all living beings. When we stop using physical beauty as a proxy for value, we start a cultural conversation for real value that exceeds sex appeal and allows us to recognize the value of every member of the human race. If our sum- total of attraction to each other is sex and beauty it will create a new generations of naturally selected children that meet our visual ideals, but if they grow up to be vain and incapable of understanding value beyond appearances, then we will have evolved into a species of well-sculpted idiots. We are half-way there now.

The danger of treating people as things is that it traps our awareness into the tiny confines of three dimensional existence. The shape of a thing is the least likely indication of its value. It is the usefulness of a being, what it does and what it causes in the world of living beings that matters most. There are women who faces bring tears to the eyes of many and thoughts of compassion and social commitment for the betterment of humanity to the minds of all. They are beautiful in ways that an underwear model can never fathom. They hunger and thirst for the well-being of all people, not to sculpt their bodies to look a certain way. It is not because of what they wear, but because of how they live, that inspires us and ignites benefit to sweeps through the collective consciousness of humanity.

People are beautiful because of what they think and do, because of what they create and bring to life in the world. If we allow our marketing systems to continue to measure us against a narrow set of ideas, we will missively devote the opportunity to evolve into our full potential as beings. Keep in mind that the consciousness of people as thing, is the consciousness of people as targets, as slaves, as objects of manipulation. The evil of this perspective can not be underestimated. Beings do not have to look a certain way. They are not dependent on their shape. A truly free mind appreciates this and can embrace beauty everywhere.

Source by DM Kenyon

Social Media Marketing Guide for Beginners

Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”

First, we need to know the basic social media sites


Holding more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are lots of features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!


Blogs are an easy way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to a good writing and therefore, a good blogging. There are many blogger CMS (content management service) where you can get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you are targeting and what you want to accomplish with that. Now this has to do with some SEO or Search Engine Optimization knowledge, which is in other words, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be related to your posts and at the same time, you have to make sure you use a keyword search tool to check the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in a month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you would have to make the keywords very specific so people that are looking for your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in a search engine and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you’re not related to won’t steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in the blog space. There are many options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You need to look for the options to enable them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.


A fast growing, very popular social media site. With over 340,000,000 tweets a day and around 140,00,000 users worldwide, this platform is pretty appealing to business and companies as well as for celebrities, musicians, actors, everybody! A tweet is a message of 140 characters maximum that one can write and post and followers can read and see any time in their news feeds. Talk about it, interact directly and start new conversations is one of the things that make this platform extremely successful. The way they follow Kim Kardashian and read and talk about everything she tweets in a day, the same way they can do with advertising and marketing campaigns about brands and products of their interest.

140,000,000 users to target the right audience might sound like a difficult task, but seen it from the other side of the coin, that means more potential customers for a business. Once you get into the already mentioned vicious chain of any social media site, things just keep coming along by themselves and first thing you’ll notice is hundreds of hundreds of people engaged in your brand, talking about it, reviewing it and telling others about events, broadcast and such.


Possibly a not so popular platform making it boring for some people, but a very professional and strategic one for the rest. Some people won’t spend long hours chatting or talking to other about silly, trivial things, instead, this social network goes straight to the point. People on Facebook and Twitter for example, follow anyone of their interest for the sake of simply socialize as well as businesses and companies, but Linkedin is intended to filter and leave the fun behind to focus deeper in professionalism in social media.

In Linkedin, you can be part of the people looking for a job/ service, or part of a company offering a job/ service. You can create either a personal profile with your professional information about yourself, studies, contact information, interests, certifications, identifications etc. or, create a business or company page, same way as you do it on Facebook or Twitter sufficing the same purpose: share information about your brand, service, product and keep your audience and followers up to date with the latest information about your company.


YouTube is a very interesting platform. People go watch videos of any kind or gets redirected by any website that has a backlink to it or search engines. Once people is there on a given there you have some more “Related Videos” on a column on the right side of the screen. Clicking from video to video makes you find things you never thought you would find, interesting topics, funny videos, how-to kind of videos, publicity etc. Your chances to be seen are overwhelming and you can also get people subscribe to your Channel, which is in other terms, your own YouTube space where you upload your videos. Some people find it way more interesting and easier to just watch a video rather than reading a whole article. You have the resource of visuals. If you were to promote fashion clothes and that is the purpose of your whole social media marketing, you can, along with other options, upload a video with people modeling your clothes, redirect people to your main business site, recommend people to share your video, to subscribe for future video updates, to visit your “fashion blog”, like your page on Facebook, follow you on Tweeter, Google+, Linkedin, etc. Close your eyes and try to visualize the Tree Diagram of the whole Social Media marketing strategy and how it gets to potentially reach every single corner of the World Wide Web. Ambitious, isn’t it?


A fairly new comer on the social media site battle, Google+ offers integration of a variety of services including Gmail, Google+ Basics, Google+ Circles that let you share information or “statuses” in a way Facebook does, but has less popularity so far. You have the “Stream” feature similar to Facebook’s News Feed that would let you see what others are up to, an option for following very similar as well to Tweeter.

The service is very appealing to professionals and business networks because of the exclusivity and integration of services. You create a Gmail account for example, and unless you disable it, by default you have access to all these service and a profile ready to be edited with a picture, contact information, etc. You have access to the whole Google+ network including already mention Gmail, YouTube, You+, Circles, Basics and even the well-known search engine saving and displaying results to the most relevant things to you. It is convenient to have a spare Google+ account for any Social Media Marketer because it’s potential functionality and because no source is too little or too much in marketing. Might not have the same impact, a 30 seconds ad on TV than a small billboard on a bus, but the more you get the message sent the better results you will accomplish.

Social Media Stats

According the new 87 studies perform on social media marketing up to 2012, this approach from companies to customers called B2C or Business to Community has grown and reached 16% of customer engagement but has potential to grow to 57% in the next 5 years. More than 30% of the worldwide population is now online permanently or have some sort of eventual access to the web. More than 1/5 of consumer’s free time is being spent on the social media sites, reaching an approximate of 250 million tweets and 800 million Facebook statuses updated every single day. Only in the United States, more than 80% of online active users spend their on social media sites or blogs. 60% of people uses 3 or more digital forms of research product comparison, prices and information about intended purchases, being 40% of those done via social media sites like Facebook or simply redirected from one of these sites leading to even direct interactions with retailers about offers posted. Around 56% Americans have one to three profiles in a social media site being 55% of them aged between 45-55 and having at least one profile

Search Engine Optimization (SEO) facts

70% of the links search users click on are organic. 46% of all searches are for information about products or services. Half of all local searches are performed on mobile devices. 66% of new customers use search and online research to find local businesses. There are 863 million websites globally that mention “SEO.” There are 9.1 million searchs conducted including the acronym each month, with the top two phrases being “SEO services” and “SEO company.” More than 60,000 Twitter users include “SEO” in their bios, there have been 13 million blog posts published that include “SEO” in the title, and Amazon.com carries almost 2,700 different books about SEO 75% of searchers never scroll past the first page of results. 93% of online experiences begin with a search engine. B2B companies that maintain active content like blogging and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO experienced an average 15% decline in overall visits. 21% of all time spent online is spent on web searches. The big three search engines Google, Bing and Yahoo! are among the five most-visited sites on the Internet. Considering that AOL is #7 and Ask is #10; five of the top 10 most-visited sites on the web are search engines.

In conclusion, Social Media Marketing is a field where professionals and amateurs in advertising can come across and put their own ideas and plans implementing their own techniques. There is no Social Media Marketer university or college degree, this knowledge that should be acquired by extensive research, it needs to be constantly employed and tested in the desired field. It is a revolutionary strategy that has taken down the old TV advertising tactics shifting it to the online market. The percentage of people that prefer to go online on a computer or capable device versus people that watches TV grows steadily every single day. Statistics show Social Media Marketing in a lower impact percentage compared to the legacy ways for advertising, but the potential it has and room for growth is in no doubt overwhelming and could be much more improved and interactive than TV has been for the past decades.

Source by Rob G Iraheta

Important Things That You Should Do Prior to Opening a Boutique

Opening a boutique is a bit challenging especially if you know nothing about it. If you plan to start a boutique, then you are required to do a little research about it so you will have a chance to succeed. Prior to opening a boutique, you should also keep in mind a lot of considerations. These considerations include the kind of clothes that you want to sell. You should know the kinds of clothes that are sure to be a big hit at present. When it comes to deciding the clothes, you have to determine your target customers. The kind of clothes that you have to sell should be dependent on your target customers. You can have women's wear as the main product line of your boutique if you decide to use women as your target market because they are the ones who are very interested in fashion.

Prior to opening a boutique, you should also consider the sources of your product. If you have a talent in designing clothes, then you can design your own products. However, if you know nothing about designing, then you have to choose a reliable merchandiser who offers quality and affordable clothes. Hiring a designer can also work perfectly well for you. However, this step is proven to be very expensive. It is because you are required to pay a designer's fee.

Efficient and effective staff should also be considered before opening a boutique. Your boutique should have highly capable employees who have the expertise to assist you in operating your business. Hire people that know how to deal with customers. Through this, you will have a great chance of succeeding. Remember that the success of your business somehow lies on the competency of your employees. If you have incapable employees, then there is a great chance that you would fail. Employees who also know how to perfectly deal with customers can attract more people to your business.

Remember that the more friendly and approachable your employees are, the more customers will come running at your business' doorstep and patronize your product. These things should be very considered before you ever open up your boutique. You have to put in mind that the fashion industry continues to grow and with millions of aspiring boutique owners at present, tight competition can be expected. Because of this, you have to consider a lot of things prior to starting your own boutique to ensure that you will obtain an edge despite the fierce competition.

Source by Everlin Wong

The History of Nike Sneakers

Nike is a brand name similar to shoes. It's a household name that has accumulated billions in revenue since its humble beginnings. It's everyone favorite shoe company. Nike was founded in 1962, by Bill Bowerman and Phil Knight in the trunk of Knight's car and was originally started as Blue Ribbon Sports. Nike emanated from two sources: Bill Bowerman's quest for lighter, more durable racing shoes for his University of Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. The name 'Nike' was established in 1972 after the winged Greek goddess of victory.

Instead of a wing, Nike incorporated the "Swoosh". The "Swoosh" is well known all around the world, designed by Carolyn Davidson in 1971, for ONLY $ 35.00. Caroline Davidson was at that time, a student at Portland State University majoring in advertising. Meeting Phil Knight while he was teaching accounting classes, she started freelancing for his company. She designed the Swoosh and got paid $ 35. Together with the Swoosh, Nike is also known for its signature tagline- Just Do It that makes Nike stand out like no other company.

Bowerman was the coach for the track team of the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Spurred with this burning desire, the birth of one of the world's most powerful and strong brand began to take shape. It took a while for the name 'Nike' to sink in minds and hearts of shoe fans and sports enthusiasts as well as to establish the great name they have today.

Nike took formation while Knight took his MBA at Stanford in the early '60s with Frank Shallenberger. The semester-long project was to create a small business of your own and device a marketing plan with it. Converging Bowerman's attention to quality running shoes and the knowledge and awareness that high-quality / low cost products could have produced in Japan and shipped to the US to be distributed, Knight finally found his market niche. However, Shallenberger thought the idea interesting, but felt it was nothing more than Knight's marketing ideas for the project, something that would not take off as a business jackpot.

By the late '70s, Blue Ribbon Sports officially became Nike and went from $ 10 million to $ 270 million in sales, and all from the back of a car. Many people complained about how Nikes was not made in the United States in the beginning of the 80s. The term 'Sweatshop' came about this time when people were mad of the way Nike shoes were made in Vietnam, China, and Indonesia where the people were paid in low wages and were subjected to very poor working conditions. This was a major public relations issue that led to the boycotting of Nike products worldwide, particularly in the US. Although that, this did not stop people from purchasing Nike products and Nike continued to grow.

The turning point for the Nike Company came about in 1985 with the world's greatest basketball player-Michael Jordan came into play among Nike bigwigs. With Michael Jordan, Nike climbed new heights with the ever popular "Air Jordan" shoe along with the apparels. This made Nike known as a 'Fitness and Sport Revolution' Brand and was named by "Advertising Age" 1996 Marketer of the Year, citing the "ubiquitous swoosh … was more recognized and coveted by consumers than any other sports brand – arguably any brand "Nike is at the top of the charts thanks to Michael Jordan but may never admit to this. Thanks to the new found success through collaborations with Jordan, this lead to ne conflicts with famous athletes such as Bo Jackson, Andre Agassi, Charles Barkley, Deion Sanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders, and many more.

Source by Roland Seay

Making Bold Fashion Statements

Fashion can simply be understood as what is currently in vogue at a given time. Fashion encompasses clothing and the manner or style in which it is used. There are several styles that have been accepted as evergreen and there are those that go through the phases of popularity and then drop into oblivion. When you talk of a person as fashionable or otherwise, it indicates how they carry themselves in the fashion that is prevalent at the time. While some are able to do a good job of it, others remain a bit awkward.

Fashion that has outgrown in popularity, but which is still considered acceptable at some levels is referred to as Retro fashion. This means that the trend can be altered to suit current fashion statements. Fashion is also used as a means of describing a person who may exude charm and charisma in the manner they conduct themselves.

Internally, there are several cities that can be described as fashion capitals, where designers throng to flaunt their latest lines. The main fashion capitals of the world are New York, Paris, Tokyo, London and Milan of course. They are considered the primary international authorities on what is in and what is not for each fashion season. Below these main centers, there are several cities like Los Angeles, Hong Kong, Sao Paulo, Melbourne and even Singapore among others that have extensive fashion weeks and are also well accepted internationally.

When you want to look fashionable its not about just buying what fashion trends dictate. Fact is that not all fashion trends suit everyone. You need to pick what you can carry off comfortable. Looking fashionable is about being comfortable in what you are wearing. Also when you go out shopping, looking at the right kind of fit for your body size is also an important factor.

Once you have settled on your outfit, accessorizing it is as important. This does not mean that you step out all color-coordinated. This is in fact the most common fashion faux pax ever committed. Accessorizing an outfit can be as simple as a strand of pearls with a little black dress or a golden purse with a red evening gown. The right kind of hat for a summer dress too can make all the difference to the fashion statement you want to make.

The one thing about fashion is that not always does it have to be about what is internationally dictated. You can create your own statement too.

Source by Ashley K Green

The Current Footwear Industry

The amazing thing about designer's footwear is that it follows the latest trend which the people want to see in their favorite store. The top designers like Thierry Rabotin shoes or Vibram five finger shoes always go for the buyer's choice of style and design at the same time. You can visit a department store or specialty stores for a variety of styles for every family member. If your time is limited, do a search on the internet where you can find a large selection of shoes to fit your needs. These websites make it very convenient for the consumer to order and it can be shipped as early as twenty-four hours.

No matter what taste the buyer's has, from casual to formal footwear and from sports footwear to normal walking type shoes, there is an unlimited range that can be confusing for customers as to which one will suit them best. If the price is right, you can purchase more than one pair of shoes

There are people who prefer shoes that are comfortable rather than being fashionable. Today's footwear market offers a large selection of styles that are comfortable as well as being stylish which is good news for people who have foot problems. Shoe designers have provided all the latest variety in footwear that can be found online or your favorite local store. The latest trends in footwear are often seen on famous celebrities or athletes. Fashion magazines feature the latest styles as well. If you know the brand name, you can search the internet to find what is currently available for you to purchase.

The footwear industry has grown tremendously over the years. There are many styles to choose from whether it is for a toddler or for an adult. It is not uncommon for family members to have multiple pairs in the closet. Today, there are numerous styles for the athlete. For example, soccer players have many designs as well as colors to choose from.

The shopping has become much easier for the consumer. There are thousands of stores present online to take bundle of orders at the same time. You can order any type of shoes with any brand or model you like, they will provide you the orders with your recommendation and your convenience. In the footwear industry, there has become a global chain. Online stores offer great prices as well as current styles. It is very easy to place an order. If you are unsure of sizes, you can include the measurements. The online stores make it very convenient for you to return the product if it does not meet your satisfaction. You can often find great deals especially when you purchase more than one pair. There are many online stores that sell only specialty styles. For example, if you are a runner or if you are mom and looking for footwear for your baby, you can do a search on the internet to find a large selection of designs. Today, there is a variety of footwear for every member of the family so check your local department store or search the internet for a great selection and price.

Source by Stewart Wrighter

Paul’s Boutique – Kings of Custom Fashion

Paul’s Boutique is fast becoming a one stop shop for everything customised, and as we all know the beauty of customisation is that you get a one off piece that is carefully designed that will guarantee that you stand out from the crowd.

There are many amazing hoodies, coats, gilets, and accessories including handbags, purses and jewellery and now even a gorgeous fragrance that takes you from day to night to complete the package! Hard to imagine their small beginnings in Portobello Market with Paul Slade, the Paul’s Boutique creator and driving force behind such iconic fashion statements within the past decade.

Paul can still be found appearing in stores such as Bank Fashion personally customising items of clothing and bags for the army of fans of his label. Some of the latest one off designs that Paul’s Boutique prides itself on are using prints such as Zebra, Moc Croc, Leopard, mixed with Faux Fur to give them an edge.

If you’ve been following your favourite designers prior to this season you’ll be well aware that faux fur is a key trend to look out for, and Paul’s Boutique has covered every angle. Bank Fashion is the perfect place to start your love affair with all things PB! With over 64 items to browse through, no matter what your look is; Fun loving, Smart but quirky, Simple but daring, Loveable but dangerous.

You can customise your look to suit your mood. We can’t forget to mention the diamantes! Paul’s Boutique and those sparkly stones go hand in hand. There’s even a new bag specially designed to celebrate this, it’s called the Diamante Molly. With well over a 1000 individually set clear diamantes that sparkle, on a background of black, pink, or blue.

Each with and individually custom made bag charm. The Molly is also available on Bank Fashion in leopard print with an amazing colourful overload of designer badges, lightning bolts, hearts & lots of PB initials.

Source by Rachel Debono

The Top Three Girl Games Of Modern Times

Girl games is a newly discovered market for web experts and it gaining more popularity each day for the last couple of years, and young girls are in rave about them. The major cause of this rave is because the world of computer games has always revolved around boy games such as shooting, and what not, it has a lot of violence and even sex related themes.

And because this computer gaming has never really been able to attract large amount of girl audience. Girl are meant for Barbie dolls and toy make up kits, but today all these has changed and all because of the advancement of technology.

Typically when you go online and look for games, what you will see are racing, sport related, and shooting games, which targets the boy's market. And you may notice that girl games are mainly focused on creativity and calm games that do not pose any violence or rage for that matter.

This is because girls typically enjoy games of such theme and so popularity amongst girls games has truly soared up for more than one hundred percent in the last two years which only proves that girls do not have interest for computer except that there were very few games available for them before.

Three Typical Game Genres for Young Girls and Pre-teens

1. Cooking Games

Cooking is the most popular girl game ever. This is just reasonable since every once in a girl's life were they enticed with the idea of ​​cooking meals and serving food family like their all-to-good-mother.

In cooking games children are introduced to different recipes. It allows them to be more familiar with exotic food, and new recipes. They are given a wide variety of food categories which enhances their mind's creativity. They can become the chef on one of the most famous restaurants in Italy, or be a full time mom and serve food to her children. Cooking games allows them to practice the basic skill in cooking. Some games also require your child to serve the food which then enhances your child's organizational skill.

2. Kissing Games

Kissing games allows you to spread peace and love around the web. Kissing games typically revolve around kissing cute boys avatar. It allows your child to experience crushes and what approach to do best when boys try to kiss them, giving them the fun factor that otherwise you would not approve of if done literally. Virtually is more like the point and kissing games that allow them to feel the excitement and fun of your first kiss.

3. Dress up Games

Dress up games typically promotions fashion design, dress up, as well as make-up themed virtual games. This game entices many girls who have passion for trendy clothing and couture designing. Others simply love acting like real adults by doing make-ups, matching colors and applying then properly on their models. Seeing their mother and older sister look better when they put on their make up contracts these little ones towards proper application of make up.

Source by Sagbee C

PR 2.0 – Social Media & Social Networking

The technological world is ever changing, and businesses need to keep up to avoid being left in the dust. There are a few ways that social media and social networking sites can benefit a company, business, or brand. Namely, PR 2.0 can help a company become more integrated with tech savvy individuals and can also increase brand/company awareness, online and off. Due to the connection of internet and other forms of media, having an online presence can greatly increase the likelihood that it will transcend into another form of media.

There are a few sites that can help a firm trying to break into the PR 2.0 world. For example, LinkedIn, Facebook, MySpace, and Twitter are all popular and widely used networking sites. More and more people are joining these sites; they are no longer simply for teenagers or college students. More companies and people from older generations are now joining, creating a very large social network, connecting millions of individuals. What a great way to reach audiences, worldwide!

With so many individuals on these sites, it is almost expected that a brand or company be on them as well. It is a simple and easy way to increase your brand’s reach. It can also help a company with a large following of loyal customers to potentially grow that loyal customer base more. Loyal customers, ‘fans’ if you will, are apt to talk about your brand.

With the ability for anyone to Tweet, blog, and comment, major shifts of power are occurring. Consumers are being given more of a voice since opinions and thoughts can be shared more readily and to a wider range of readers. Equipped with tools such as Tweetdeck, consumers can Tweet and share with millions of people, including some of their friends, what brands they love and why. However, bad news is prone to travel much faster than good news. Which is why having an online presence is necessary for companies of today. You ought to be available to talk about a rumor, comment, or statement about your company.

Use these sites to keep customers and prospective customers up-to-date with your product, ventures, and overall company going-ons. This sort of participation makes a company more, ‘real’, or personable. Be honest and up-front with what your intentions are. Or, don’t do what Wal-Mart did with their astroturf “blog”.

The reason attempts like astroturfing don’t work can maybe be attributed to that fact that it assumes that consumers are completely ignorant. Once the astroturfing efforts are discovered, as they usually are, customers can tell when you were calling them stupid and assuming they wouldn’t notice. Admittedly, consumers are a little naive when it comes to some things, but perhaps it is a lack of interest or concern, and therefore we are ignorant for another reason. For instance, many consumers didn’t care about where our goods came from, unless of course it was imported fashion from Italy, or imported wine from France. But, when something happens to infringe upon our homeland or seemingly impede on our “freedom”, we seem to magically have pride for the products made in the good old US of A. Similar to newfound pride in American goods, customers won’t appreciate your astroturfing, and will most likely find pride in other goods. Though some consumers will take things at face value, it’s really not worth taking that chance.

On another note, using these social networking sites can help your causes. There are a lot of ways to get users involved, such as contests, fundraisers, and other events that can occur online or off. These tools are the face of the future, as well as the present. Just remember, your online representation is what more people will ever see or know. Enter at your own risk.

Source by Ashley Wirthlin

Cricket Uniforms: Comfortable To Wear & Best In Design

The game of cricket has made millions of people crazy. This is a widely played game. You can easily find the fans, lovers and players for this game. In several countries, the fans follow this game as a religion. There is excitement, adventure and thrill associated with this game. The battle between ball and bat offers a pleasing experience to the spectators.

Apart from ball and bat, another very important part of this game is cricket uniforms. This game follows the rule of the uniform dress code. So, it is mandatory to play the game while dressing up in the uniforms. With the evolution of the new trends in the fashion industry, the designing of these has also changed. Now, these are available in attractive designs and shades.

Gone of the days, when players used to wear the traditional designs. In the past very simple designs were used. But for now, the things have changed to a greater level. The players of this age are basically the style icon for their followers. They are endorsing fashion products. People are adapting their fashion trends.

With such a change in the industry, the designers are offering cricket uniforms in impeccable shades and designs. Their main focus is to provide awesome looks to the players. There is a firm belief that stylish looks contribute significantly towards the confidence level. This helps the players to give better performance on the field.

The designers of modern age use computer tools. It helps in providing flexibility to the designers to do experiments with the colors. Nowadays, the colors have become a potent tool to create and manifest amazing motifs on the fabric. The computer technology helps in providing a fantastic range of designs, which eventually results in attractive uniforms.

For test cricket, the plain white uniforms are widely used. This is basically the standard, which is prescribed by the official authority. For one day and T-20 format, the colored cricket uniforms are prescribed. These are now available in the plethora of designs and specifications. It has become a fashion to wear attractive uniforms during the game. The designers are striving hard to cater to their requirements.

The cricket uniforms manufacturers are also offering their collections in customized designs. These are tailored collection in which the special attributes are provided. Some of the most notable attributes are team name, team logo, player name and number. These attributes help in the branding of the team. With the help of the customized designs, the teams get unique identity.

There are several cricket uniforms manufacturers, leading brands and retailers available in the market. They are offering their products in a comprehensive range of designs and specifications. You can easily get these from them.

Source by Anjelina Sharma