Tag Archives: dress designer awards

Energie Clothing And Its Twenty Years In The Fashion Business

Fashion for men is not as fast paced as women’s fashion but it does not mean that a certain trend for men does not change nor should you ignore it. Fashion is a fast changing industry whether you are a man or a woman and so if you are aiming to become one of the first to grab the hottest clothing trend for any season then you should know where to get the trendiest clothing line.

One of the most popular brands that highlights the hottest trends in not just clothing line but in accessories and shoe line as well is the Energie. This is based in Rome but has now grown its roots worldwide.

The History of Energie Clothing

Energie clothing is a brand of clothing line that started in 1983 and was initially established by Wicky Hassan until he teamed up with partner Renato Rossi in 1989 and began designing one of a kind apparels that packages chic contemporary style and conventional classiness in one concept. Their first collection was purely clothing but today if you visit one of Energie Clothing outlets, you may notice that they now carry shoes and accessories.

The Innovative Signature

When you talk about this clothing signature clothing style, it is their clothing’s very distinctive arrive, making those who carries their brand outstand the rest. Their main concept is to combine varying high grade materials to make unique appearance. These materials make way for new and innovative fashion trends that captures the heart of many.

The denim collection is so unique that you would know exactly which brand name it carries in once glance. Their denims are treated and each one undergoes meticulous treatment process that allows the fabric to stand on its own, whilst at the same time creating a trend for people to follow.

Their footwear is also another conquest for this brand. Energie Clothing strives to become the best in this business and so their footwear is surely to follow this trend. Their footwear proves to be no different; indeed, it deserves its label. High standard materials are used to combine style and comfort in one pair of shoe. With their vast experience in this field surely, this brand would soon find another collection for you to drool over.

Energie Clothing’s goal is to provide innovative clothing line which is why it is way ahead from its competitor brands. There are a lot of great designers out there however only few make it on this business, with more than 20 years of continuing success, this Clothing has proven its name in the industry and has became a part of men and women’s fashion.

Getting your Own Authentic Energie Clothing

Energie collections are sold worldwide and they have more than one hundred branches all over the globe and so access to their great designs is easy. The good news is they are also available online through different carrier online shops.



Source by Ima Johnson

The Ancient Persian Courier Network

The life of a courier involves a lot of driving, delivering large shipments and smaller packages and letters across the country. Modern technology like state-of-the-art vans and high quality roads allow this process to be completed at great speed – it is possible to cross the United Kingdom from south to north in under 24 hours, although this would require a pair of couriers taking shifts. Today’s couriers might be surprised to know that several thousand years ago, the Ancient Persians had some similar ideas about efficient deliveries.

Ancient Communications

The Persian Empire (c. 550-330 BCE) was vast by ancient standards, reaching from Aegean Turkey in the west to the beginning of India in the east, at its height. The King ruled over it all; although he entrusted local government to his satraps, he still wanted to know all the important news in a timely fashion, especially when it concerned invasions, plagues, famines and so on. Ancient couriers needed to cross the empire as fast as possible with this news.

But the journey across the empire, from Sardis to Susa and further, took up to 90 days on foot. A walking courier was far too slow for vital communications. Mounted couriers were faster, but still faced restrictions like the need to rest their horse, and the hazardous terrain that forced the horse to walk almost as slow as a human for fear of crippling injury.

The Royal Road

King Darius I’s solution was to build a 1,500-mile long road – the Royal Road – which traversed the empire, and establish 111 posting stations along it. Each station kept fresh horses for the couriers to change onto, ensuring that they could ride as fast as possible. The journey across the empire now took a mere 7 days.

The extent of this achievement was recognised by contemporary writers. Famous Ancient Greek writer Herodotus wrote that “Neither snow, nor rain, nor heat, nor darkness of night prevents these couriers from completing their designated stages with utmost speed” in his Histories. The Romans who invaded parts of Persian in later centuries continued its use

Its route

Herodotus’ writings – along with archaeological research and other historical records – have also furnished us with the Royal Road’s route, so that we can now follow those ancient couriers across the ancient empire. The Royal Road began in Sardis, above 60 miles east of present-day Azmir in Aegean Turkey. From there it went east through the middle northern section of Turkey and passed through the Cilician Gates to Nineveh (present-day Mosul in Iraq), formerly capital of Assyria. It then turned south to Babylon (near present-day Baghdad, Iraq), where it divided. The first route went northeast then east through Ecbatana and along what later became known as the Silk Road. The second went east to Susa (in present-day Iran), future Persian capital, and then southeast to one of Persia’s most famous cities, Persepolis.

An Assyrian road

While King Darius I of Persia ordered the development of the Royal Road’s full length, it seems likely that he wasn’t the first ancient ruler to envisage a quality road connecting important parts of his empire. The Ancient Assyrian Empire, which existed in many phases from as far back as the 20th century BCE until about a hundred years before Cyrus the Great forged Persia, most likely had a hand in building one part of the Royal Road. Its route through Nineveh and Babylon, old important centres of that Empire and not the most direct route across Darius’ empire, is strong evidence for the Assyrians devising infrastructure for ancient couriers even earlier in history, and the Persians simply expanding from it.



Source by Norman Dulwich

Sexy Lingerie Styles – A Comparison of Sensual Vs Functional Lingerie Fashion

How does one identify sexy lingerie from, say, common everyday lingerie? While many women find strength, confidence and a sense of identity by wearing sexy lingerie all the time, for the most part sexy intimates are reserved for special occasions where more revealing lingerie styles are desired. In another article, I provide a better understanding of sexy lingerie and how sensual intimates are different. The purpose of this article is to discuss and show specific styles of sexy lingerie.

Bras – Sexy Bra Styles vs. Purely Functional Everyday Women’s Brassiere

Women’s bra sales represent over 50% of all lingerie and intimate apparel sales. First and foremost the brassiere was designed as a functional garment to support the bust. Many innovations for more comfortable and improved support have been introduced over the years, for example, underwire (and non-underwire) support and textile advancements such as spandex and microfiber. In general, a functional everyday bra is comfortable and provides support with no frills, such as a full cup and full coverage bra.

Sexy bras on the other hand may provide support; however, function is not necessarily the first consideration when designing sexier bras. The shelf bra, for example, provides little support, however, is among the best selling of sexy bra styles. The push-up bra is another type of more sensual bra style because it lifts the breasts, creating the appearance of greater fullness and cleavage.

While shelf and open tip bras are at the far side of the more sexy range, a plethora of less risqué, yet nevertheless, sensual bra styles exist such as the plunge bra, cut much lower in the front to reveal more cleavage; the backless bra to reveal more of the back; and, the strapless bra to show more of the shoulders. In essence, sexy bras reveal more of the woman’s bust, back and shoulders, whether with their design and cut or the fabrics of which they are made, such as sheer and see through materials.

Sexy Panties, Thongs and G-Strings vs. Women’s Panties and Briefs

The term ‘granny panties’ refers to old, greyed non-attractive underwear your mother’s mother would have worn. You know, the large, more than full coverage panty made of cotton in shades of beige and bare. Granny Panties serve the purpose of function only, which is to provide a lining between the body and clothing to prevent chafing of the body’s more sensitive areas as well as minimize the soiling of clothes.

Sexy panties, on the other hand, provide similar benefits, however, are designed with greater flair, including bright colors, lace, sheer fabrics and other means of sensual adornment. While the panty and brief provide full back coverage for the more modest woman, thongs, French tangas and g-strings reveal more of the woman’s buttocks, hips and front. Sales of sexier thong styles have far out-paced panty and brief sales over the past decade as younger generations feel more comfortable and confident in the minimal fabric and coverage provided by thongs and low rise thongs, such as those made by Hanky Panky, touted as “the world’s most comfortable thong”.

Sexy Sleepwear vs. Traditional Sleepwear

The variety of sleepwear available to women is massive. In additional to traditional long cotton sleep shirts and gowns, women often choose the less alluring, however, comfortable men’s t-shirt and boxers or shorts. Sexy sleepwear differs from other forms of evening wear in that it reveals more of the woman’s body.

Sexier sleeping attire is designed with shorter hemlines, plunging necklines as well as slit sides and backless designs. Sheer, see through and fabrics that hug and cling provide greater allure by showing more of a woman’s curves and features. Shorter and more revealing styles of negligees include the baby doll and chemise.

Bodystockings, Body Suits and Teddies

Many men and women find hosiery body suits and stockings to be extremely sexy, covering the woman from head to toe with sensual clinging fabric, often sheer or translucent to reveal all the beauty a woman has to offer. Sexier body stockings are made of sheer and fishnet fabrics as well as have an open crotch, thong back and/or open bust.

Teddies are a form of body suit that are both leg and sleeveless, covering just the torso. While some teddies do have sleeves for style and appeal, the majority of teddies do not. Like body stockings, teddies typically are designed with a thong back to reveal more of the buttocks and come in snap-closure and crotchless styles.

While there are many forms of sexy lingerie, the primary differentiator between sexier intimates and common every day lingerie styles is the amount of body that is exposed, whatever means may be used, including sheer and see through fabrics, stretch materials that hug and cling, and skimpier designs that are lower cut (or, for that matter, higher cut below the waist) and use less fabric.



Source by John Vargo

Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.



Source by Michael Gietl

Real Hair Wigs and Hair Extensions – Today’s Latest Fashion Trends

Today in the present scenario, having beautiful wigs is in fashion and also making a remarkable fashion statement for all, also people who are suffering from some kind of skin disease or disease like cancer, for them there are some wigs that will not going to let them feel complex when interacting with others. Also there are so many online stores that provide you with wide variety of wigs, as per the requirement. You can now find the top-of-the-line technology to best suit your needs; the importance of having human hair wig is that they best suits your personal taste and adds sense of style to you. Human hair wigs are appreciated by both men as well as women to get some different look which looks natural and yet stylish. Hair accessories are also available in the market to serves you with the best of it, every single person wants to have human hair wigs that will look and feel like real hair which is a goal of course.

There are so many people with the problem of losing hair, that is somewhere making them publicly complex, but now they will go to face such situations as they are having all kind of wigs to add style to their personality and also make them feel younger and good. Many people go back and forth weather to have the wigs or not but they can now go to have this, this is something that is inexpensive to have and also one can afford this. Talking about the varieties then, there is absolutely lot of varieties to have, the choices are virtually endless. Coming to the variety then there are real hair wigs that are in demand from most of the people, as they look natural and even better than synthetic hair wig, well there is a choice depends on what you want in your wig and how you will going to wear it and how much time you can spend to take care of.

The majority of real hair wigs are made up of Asian hair, and most of the wigs came from chin, basically, most of the high quality hair comes from India and Pakistan. The quality of hair that comes from these places are thick, soft and black, so as to best use in making straight black hair, though in case of curly hair it takes several steps of bleaching process. The best quality hair wigs comes from Russia and Poland, and it costs more than Asian hair wigs, they are softer and in demand too. As women are more likely to have the wigs, that look real and also feels soft to touch, and also easily manageable. It is important to make sure, while buying a wig you should know from where it is originated before spending too much on it. It is best to find European real hair wig so, that to feel like natural hair, with fine texture.

Real hair wigs are very much friendly to the skin as it breathes so that, it will not going to affect much more to the scalp. Another variety of wigs are Synthetic hair wigs, these are mostly used by so many people, and hence they are having different styles, for example the wigs that are used in some shows and theme parties like Halloween, in which lower quality fiber is used, these wigs are cheap and look like a wig. It is not for everyday usage, and for everyday use you need a wig that looks natural. All the designers use high quality fiber for the Synthetic wigs that looks very glamorous and also very beautiful to have as this is mainly used by the celebrities and also by the designers as it looks very realistic and also very expensive.

There are lot of good brands like Revlon, Aspen and many more to get that natural yet stylish look which gives your personality a different look at affordable prices. The synthetic wigs can be washed to keep the style and also it can get in lower prices. It is good for those who don’t want to wear the wigs every day, as they always go for synthetic wigs to add more style and also to try something new and to look different and it is also good to have different wigs of different hair styles and color instead of going for some regular wig.

Hair extensions are other yet very famous and popular hair accessories for women, as this is mostly used by the celebrities and models and it become very famous now a day’s amongst the youngsters and also become a part of style symbol and wearable to emphasize the fashion of modernity. Ii can be used to add volume, add length, and add highlights and also a style to the hair. Another thing to keep in mind is that; go for Remy hair, as this is the best hair extensions and also is used by maximum people. Remy hair comes from India and Europe as they are soft in texture and also as taken good care by them, as it can be fine textured and also styled in a way that it completely looks natural because it is made up of real hair and also adds style to it. Synthetic hair extensions are little not manageable, nor as soft as real hair; this is made from fake hair, and needs more care to manage, as this requires styling tools to manage and to prevent it from over-heating and this used for many purposes as sometimes, it is really hard to afford Remy hair extension, so this can be use in that case. This is all about hair extensions as these are the requirement of today’s modern society and also to keep the style status alive.



Source by Vijendra Chouhan

Fashion Tips & Advice to Improve Your Lifestyle

It will typically describe our attitudes, interests and is a big part of our personal identities. In the media the term lifestyle is used a huge number of ways. From health to financial it has a varied meaning throughout many areas of our lives.

In the media the term was actually introduced in the 1950’s and at the time it was used to describe a certain style or art. Since its introduction we now all use the word to determine where we are in society and the lifestyle we choose to follow will ultimately lead us on our own separate and varied paths.

We are all looking for ways to improve our lives and we are constantly given tips and advice on how we may get healthier or how we can improve our fashion or style. With all of the different places offering advice, it can be confusing and conflicting. Some people may turn to magazines or friends and others will look for online information via blogs.

Looking to improve your lifestyle in any form can be a big decision and for a lot of people it will come down to wanting to change they way they look or eat. Choosing a healthier way of life has become a top priority for most people as we all seek out the best place for advice and to teach ourselves the skills we need to achieve our health goals.

Looking online at blogs for fashion advice and tips is often a great starting place, we have the chance to find out about a range of different subjects, often covered by extremely passionate people. For example if you decide you want to get fitter, you will be able to go online and find out about the best exercise plan for you, all of which will eventually help you improve your health and fitness levels.

Fashion is another place we often look to when we want to enhance our lifestyle. Clothes have the innate ability to make us feel special, confident and unique or individual. Many of us do not take the time to think about buying clothes that suit our personalities and finding inspiration and advice from an expert can be a liberating experience.

When you are able to walk down the street and feel confident and happy in what you are wearing, it can have a hugely positive effect and essentially has the power to enhance your lifestyle. Confidence will allow you to make other decisions in your life that may have seemed unachievable before. Even something as simple as treating yourself to that new jumper can make you feel better and happier within yourself.

The expression ‘fashion is passion’ is very true for so many people and we are all spoilt for choice in finding clothes and shoes we want to wear. Fashion has the power to connect friends, join communities together and make us all feel happier and comfortable about who we are and how we express ourselves.

Fashion really does have the power to improve your lifestyle and finding someone or a place you can look to for advice and tips is now easier than ever. Searching online for that one person you can relate to and want to learn from is an exciting part of learning about your identity.



Source by Natascha Cox

How to Look Good and Feel Confident With Man Boobs

For males who suffer gynecomastia, looking good and feeling good are two of the challenges that they will have to face. After all, it is never easy to walk around with swollen man boobs which may even have occasional discharge. Furthermore, males with man boobs are usually overweight as well which makes the condition even more worst for them.

You, yourself may be all worry-free now after being able to clarify your condition and being able to check your options. However, despite this improvement one thing is still certain- you would not really want your boobs showing off in your clothes like a lady in a wet tee shirt.

While you are working on reducing your breasts there are some things you can do to hide them. Your Hawaiian clothes can only be worn for so long. Fortunately there is good news in the fashion world. You can now hide your unmanly breast through shirts and vest that are specifically designed to suit the clothing needs of people suffering from gynecomastia. These clothes fit so well.

Initially they were developed for people who have had gone under the surgeon’s scalpel to correct man boobs, but they wear very nicely on people who are utilizing a natural procedure for breast reduction while they are waiting for the results to manifest themselves.

Not everyone will be comfortable with every suggestion but hopefully you pick up a tip of two that will help you or a loved one you know. First, consider purchasing a bro. Many department stores are responding to the current market and are stocking these in the men’s department. Not, they are not lacy or feminine, clothing manufacturers are making bros in masculine colors with manly textiles.

If a bro is out of the question go to a sporting goods store and look for body armor undergarments. They are great fitting and make from fabrics that pull a man in and up, making his chest look muscular. Before you purchase body armor try them on and find a fit that is neither too tight or too loose. Another idea is to get a women’s tank top that has a self contain support bra. It too will support and hide your man boobs.

These underclothing tips will help but what about outer wear? Here’s one tip: Consider wearing black instead of brightly colored clothes. Black clothes can make you look slimmer and leaner.

If you are a larger man remember, when buying clothes try to find clothes with thick fabric. Those thick fabrics can help you hide your man boobs by not accentuating your nipples to the world. Also, remember to buy clothes that fit nicely. Clothes that are too tight will show off you to everyone. Patterned cloth can also help hide your chest be redirecting people’s focus from your body impressions to the patterns in the cloth.

Whatever you do know that looking good is more a function of how you feel on the inside than how you look on the outside. If you are fretting internally over your looks it will come out as insecurity. Have an heir of confidence. Also display your character. People who have a good sense of humor, who are easy to talk to and are genuine in nature will redirect people’s focus from your looks to your personality. When a woman enjoys your presence she will not care less about your body image.

So consider working on the real you, the person inside your clothes. Focus on one aspect of your character, one self-defeating thought pattern, or one habit that alienates people and find a good self-help book that addresses your area of concern. Get connected spiritually. Your soul is the ground of your being. Everything flows from it. If you are empty inside you will be shallow outside. If you are depressed within you will come across as a bit dark or pessimistic to others.



Source by Richard Pfeil

Clothes Swaps and the Problem With Fast Fashion

Fast fashion is a relatively new phenomenon. It is the term used to describe the buying of cheaply made clothes which are then only worn a few times before being discarded. Fast fashion is a result of consumer desire to keep up with the ever changing trends and for a constantly updated wardrobe. What is wrong with that, you may think. Surely everyone wants to be trendy and fashionable and fast fashion is the perfect way to keep up with all the latest fashions without spending too much money. There are however a number of problems with this behaviour.

1. Low cost clothing is often produced unethically

In order to continually reduce the cost of producing clothing to keep up with the demand for low cost clothing, retailers sometimes use unethical suppliers in developing countries to provide clothing quickly at the required costs. There have been a number of well reported cases of retailers selling clothes made in sweatshops where workers are treated very badly, paid very little and given very little in terms of basic human rights.

2. Throwing away clothes that have hardly been worn contributes to the growing problem of landfill and textile waste.

Synthetic clothes do not degrade and so will remain in the ecosystem forever. Further more dyes and chemical finished on textiles that are disposed of landfill can be washed out by rain water and into rivers and other water systems. This is potentially damaging to flora, fauna and humans. Even natural fibres are a problem when disposed of in landfill, as they break down they produce methane a powerful greenhouse gas that contributes to global warming.

3. The constant production of new clothing has a number of environmental impacts including the use of fossil fuels, pollution and pesticides used in for the growth of cotton.

Many fast fashion clothes are made from synthetic fibres which are manufactured using petro chemicals in a process that is particularly energy intensive. Pollution from the textiles industry can be harmful to the environment and damaging to the health of humans in the vicinity. Carbon dioxide is also produced as energy is used to manufacture clothing; this is also a green house gas.

So what is the answer?

Consumers want to keep up with the latest fashions in a marketplace where, trends are driven by marketing and fashion companies. But perhaps it is the consumers who can change the fashion industry for the better by walking the walk when it comes to eco fashion. There has already been a lot of consumer interest in eco fashion, recycling and sustainable style. The issues need to be publicised even more and sustainable style promoted to the same degree as fast fashion has been. There are some key ways in which consumers can help move away from fast fashion and towards sustainable style.

Look for quality, well made clothes that will last

Where possible buy clothes made from natural organic fibres

Buy clothes in classic styles that will not go out of fashion quickly

Develop an individual style that is not dependent on keeping up with the latest trend

Look after and repair clothes to prolong their life

Recycle any unwanted clothes by swapping them, selling them or donating them to charity

Consider buying second hand, vintage and recycled clothing



Source by Ceri Heathcote

Stonewash Finish for Denim

Denim is the most preferred clothing of today’s youth. Various items of denim like pants, shirts, skirts, jackets, belts and caps etc. are available in the market. To give distressed denim look many types of washing is done to denim fabric.

Pumice stone usage in stonewash

One of such washing is known as Stonewash. In stonewashing the worn out look is given purposely. The fabric is washed along with pumice stones.

The stones and denim are spinned together in the large industrial washing machines. The longer they are spinned together the color of the fabric would get lighter with better contrasts. The time duration of this procedure is set beforehand so as to avoid the tear and wear of the fabric. Thereafter the fabric undergoes various other processes of rinsing, softening and finally tumbles drying. These stonewashed fabrics are used different uses like- garments making as well as for upholstery purpose.

Disadvantages of pumice stone usage

Stonewashing the denim with pumice stones has some disadvantages. For instance stones could cause wear and tear of the fabric, also it creates the problem of environmental disposition of waste of the grit produced by the stones. High labor costs are to be beared as the pumice stones and its dust particles produced are to be physically removed from the pockets of the garments and machines by the labors. Denim is required to be washed several times in order to completely get rid of the stones. The process of stonewashing also harms the big expensive laundry machines.

Alternate methods for stonewashing

To minimize such drawbacks, stonewashing of denim is carried out with the aid of enzymes. The method of giving the denim a stonewash look by use of enzymes like cellulase is known as- ‘Enzymatic Stonewashing’. Here cellulases are used to provide that distressed worn out look to the denim fabric.

Cellulase Method

Cellulase is environment friendly in comparison to pumice stones. It reduces the percentage of damage caused to denim caused on it by tough effect of stones on them. As there is huge demand of garments with distressed jeans look, stonewashing with enzymes is being used increasingly. It is also known as bio-stonewashing. Enzymatic treatment has become another substitute for kilograms of stones, also the jeans stonewashed by this method has more longetivity. It ensures the same result with minimum amount of water, waste, time, volume and damage to machines.

As jeans are made up of cellulosic fibers, the use of cellulase enzyme is successful in giving the stonewash look. This enzyme breaks down the surface cellulose fibers and removes them without causing harm to the jeans. Better finishing and look is achieved even with indigo dyed denim.

The production of stonewashed jeans has increased. Variations in finishes can be achieved by bio-stonewashing. Better fading of jeans could be achieved without causing harm to the fabric.

In cellulase enzymatic wash, the denim is given an enzyme bath. Here certain amount of indigo dye and cellulose fibers are removed from the surface of the fabric. As enzymes are like yeast in nature, they eat the cellulose present in denims. When the jeans get the preferred color, enzymatic reaction is stopped by changing the alkalinity of the bath or else the water is heated. Thereafter the fabric undergoes rinsing and softening process. The number of rinsing process after enzymes treatment is less than pumice stonewashing. There is reduced amount of waste produced and overall costs for stonewashing is also less.

Disadvantages of cellulase treatment

There are certain disadvantages of cellulase treatment. It could leave marks of backstaining like blue threads becoming more blue or white threads becoming blue. To get rid of such unwanted re-coloration of threads, the jeans are rigorously washed adding surfactants to it. This process could result to color-fading of jeans and there is added usage of water for the washing. Thus wastage of water and certain amount of backstaining could be experienced.

The primary target of stonewashing the denim with pumice stones or enzymes is to provide the garment worn out, old and aged look. Sometimes both stones and enzymes are used for the purpose.

Latest process of stonewash – Perlite

A new process of stonewashing has been introduced found by series of laboratory testings- Perlite.

Perlite is the form of naturally occurring silicon rock. It has the distinctive property of expanding to 4 to 20 times its initial volume when heated at a particular temperature. This happens because the raw perlite rock consists of 2-6% of water content in it. The crude perlite rock when heated at the temperature above 870 C it gets swollen up and tiny glass sealed bubbles are formed. Its original color which is black or gray changes to grayish white else white. This heated form of perlite is used for stonewash purpose.

It does the same function of stonewashing as stones. Perlite treatment reduces the rate of harm caused to large washing machines by pumice stones and gives the denim better supple and softer finish. Many jeans manufacturing companies instead of enzymatic treatment use perlite, it reduces the rate of wearing out of jeans when used. It gives throughout uniform worn out and old look to the denim and not just the upper part of the garment. There are many grades of perlite which differ in size are used for giving the stonewash finish to denim right from largest to finest grades, some are very tiny just like grounded earth.



Source by Gaurav Doshi

Why We Wear New Clothes on Easter – A History of the Tradition From a Fashion School Perspective

Many of us can remember our parents dressing us up in new clothes every Easter so we could parade around the neighborhood in our finest. It was a fun tradition to look forward to (or avoid, as some fashion-phobic children were known to do), whether we went to church or not. But where did this tradition come from? A look through history shows that its origins are not what we might expect. And examining the custom from a fashion school point of view, we see how changing retailing patterns have altered its significance.

Origins in other cultures. Although we associate wearing new clothes in spring with the Easter holiday, the tradition dates back to ancient times. Pagan worshipers celebrated the vernal equinox with a festival in honor of Ostera, the Germanic Goddess of Spring, and believed that wearing new clothes brought good luck. The Iranian new year, celebrated on the first day of Spring, has traditions rooted in the ancient pre-Islamic past. These traditions include spring cleaning and wearing new clothes to signify renewal and optimism. Similarly, the Chinese have celebrated its spring festival, also known as Lunar New Year, by wearing new clothes. It symbolized not only new beginnings, but the idea that people have more than they possibly need.

Christian beginnings. In the early days of Christianity, newly baptized Christians wore white linen robes at Easter to symbolize rebirth and new life. But it was not until 300 A.D. that wearing new clothes became an official decree, as the Roman emperor Constantine declared that his court must wear the finest new clothing on Easter. Eventually, the tradition came to mark the end of Lent, when after wearing weeks of the same clothes, worshipers discarded the old frocks for new ones.

Superstitions. A 15th-century proverb from Poor Robin’s Almanack stated that if one’s clothes on Easter were not new, one would have bad luck: “At Easter let your clothes be new; Or else for sure you will it rue.” In the 16th Century during the Tudor reign, it was believed that unless a person wore new garments at Easter, moths would eat the old ones, and evil crows would nest around their homes.

Post Civil War. Easter traditions as we know it were not celebrated in America until after the Civil War. Before that time, Puritans and the Protestant churches saw no good purpose in religious celebrations. After the devastation of the war, however, the churches saw Easter as a source of hope for Americans. Easter was called “The Sunday of Joy,” and women traded the dark colors of mourning for the happier colors of spring.

The Easter Parade. In the 1870s, the tradition of the New York Easter Parade began, in which women decked out in their newest and most fashionable clothing walked between the beautiful gothic churches on Fifth Avenue. The parade became one of the premier events of fashion design, a precursor to New York Fashion Week, if you will. It was famous around the country, and people who were poor or from the middle class would watch the parade to witness the latest trends in fashion design. Soon, clothing retailers leveraged the parade’s popularity and used Easter as a promotional tool in selling their garments. By the turn of the century, the holiday was as important to retailers as Christmas is today.

The American Dream. By the middle of the 20th Century, dressing up for Easter had lost much of any religious significance it might have had, and instead symbolized American prosperity. A look at vintage clothing ads in a fashion school library shows that wearing new clothes on Easter was something every wholesome, All-American family was expected to do.

Attitudes today. Although many of us may still don new clothes on Easter, the tradition doesn’t feel as special, not because of any religious ambivalence, but because we buy and wear new clothes all the time. At one time in this country, middle class families shopped only one or two times a year at the local store or from a catalog. But in the last few decades, retailing options have boomed. There’s a Gap on every corner, and countless internet merchants allow us to shop 24/7. No wonder young people today hear the Irving Berlin song “Easter Parade” and have no idea what it means.

It’s interesting to see where the tradition of wearing new clothes on Easter began, and how it’s evolved through the years. Even with changing times, however, the custom will surely continue in some form. After all, fashionistas love a reason to shop.



Source by Lily McCallister